Archive for June, 2010

Marketing Today: Successes, Failures, and Turnarounds

Marketing Today: Successes, Failures, and Turnarounds Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.

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Binding: Paperback
Manufacturer: Prentice Hall College Div
Product Description:
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
Author: John B. Clark
Edition: 2 Sub
ISBN: 0135589665
Number Of Pages: 240
Languages:
Original Language: English
Unknown: English
Published: English


This Business of Music, 10th Edition

This Business of Music, 10th EditionThis Business of Music, 10th Edition Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has been revised. An entirely new chapter has been added, asking and answering the question "Are there borders in ...

This Business of Music, 10th Edition
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Binding: Hardcover
Manufacturer: Billboard Books
Average Rating:
Product Description:
Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has been revised. An entirely new chapter has been added, asking and answering the question "Are there borders in cyberspace?" The answer is yes, and the book clearly and concisely explains what they are and how to maintain them. Commentary on recent legislation, a reader-friendly summary of the laws on copyright duration, and much more insightful analysis--plus fully updated lists of music organizations and important websites--make This Business of Music indispensable for musicians, agents, managers, marketers, music publishers and groups, colleges and universities, and everyone who wants to make music and make money.

Features:
  • ISBN13: 9780823077236
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Author:
  • M. William Krasilovsky
  • Sidney Shemel
  • John M Gross
  • Jonathan Feinstein
Brand: Watson-Guptill
Edition: 10
ISBN: 0823077233
Number Of Pages: 576
Release Date: 2007-06-26
Languages:
Unknown: English
Original Language: English
Published: English
Customer Reviews


Still one of the best ever books about the Music Business
An absolute must-have. When I was a teenager in a band, This Business of Music was one of the first how-to books I ever bought. Many updates later, it's still the music industry Bible.

If you're a complete novice to the industry or you're not used to reading contract language, the technical terms and legalese can be confusing and slow-going at first. But stay with it; it will get easier as your understanding of the music business grows. Some other reviewers complained about this, but understanding some music industry legalese is vital if you want to be able to cover your *ss in the music industry before you can afford a good attorney. (Later, when you can afford a good attorney, you'll save a ton of money by having a basic understanding what your attorney is talking about. Savvy, successful musicians know what's in their contracts.)

Be patient, and you can get through it; no one ever has to know how many times you have to re-read something before it makes sense. When I bought my This Business of Music as a kid, I didn't think I'd ever get through it! But I did, and a music business career later, I'm a music business consultant.


Bible
This book is the bible for Music Business. It has been very helpful to me. It explains everything you need to know about the business and legals behind it.


Music Book
This book was in excellent condition and full of great information. Shipping was VERY slow on this item. It is pretty technical but probably a must for anyone who is in the music business. I would have given it more stars if it would have arrived sooner.


The bible
This is the industry standard for substantive knowledge of the music business. Deal points, standard contract provisions, the often technical and confusing jargon, and the historical context for many industry practices are all covered here in comprehensive yet concise fashion. The book comes with a CD-ROM containing sample agreements, forms from the United States Copyright Office, and forms from the three performing rights societies. A must for those seeking to understand day-to-day business and legal operations in the music industry. The material can be a little daunting, and at first might seem impenetrable. Multiple reads of a particular chapter or paragraph are often necessary to fully grasp the relevant subject matter. But that's a testament to the complexity of the various segments of the music industry, not the skill of the authors, who are experienced music law practitioners.

[...]


A popular pick.
Now in its 10th edition, THIS BUSINESS OF MUSIC has been completely revised and updated to reflect the latest changes in the music business, and provides powerful survey which includes major changes in digital technology and how music has been distributed. Any who would keep making, promoting and successfully selling music needs THIS BUSINESS OF MUSIC: it provides musicians, agents, managers and music publishers with the latest industry insights, covering legal and business issues and covering contracts, royalties and much more. Both college-level collections strong in music studies and business and general-interest public lending libraries will find it a popular pick.


Business Research Methods with Student DVD

Business Research Methods with Student DVD (The Mcgraw-Hill/Irwin Series / Operations and Decision Sciences)Business Research Methods with Student DVD (The Mcgraw-Hill/Irwin Series / Operations and Decision Sciences) In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the ...

Business Research Methods with Student DVD (The Mcgraw-Hill/Irwin Series / Operations and Decision Sciences)
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Binding: Hardcover
Manufacturer: McGraw-Hill/Irwin
Average Rating:
Product Description:
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Author:
  • Donald Cooper
  • Pamela Schindler
Edition: 10
ISBN: 0077224876
Number Of Pages: 746
Languages:
Unknown: English
Original Language: English
Published: English
Customer Reviews


Business Research Methods
Excellent quality that was better than described. The book was shipped quickly and prompt information from the seller was provided to keep me abreast of the shipping and delivery.


BUSINESS RESEARCH METHODS
For anyone taking BUS6610 at Troy, this book, the International version, is exactly the same as other versions. I was able to complete the course the same as folks who bought the more expensive U.S. version. Hope this helps.


Corporate Strategy, Public Policy, and the Fortune 500: How America’s Major Corporations Influence Government

Corporate Strategy, Public Policy, and the Fortune 500: How America's Major Corporations Influence Government This is the first major study of how corporations in America act and react strategically in the public policy process. While the study focuses on Fortune 500 companies, the findings are applicable to the entire corporate community. Data reviewed by the authors includes public policy messages in ...

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Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
Binding: Hardcover
Manufacturer: Blackwell Pub
Product Description:
This is the first major study of how corporations in America act and react strategically in the public policy process. While the study focuses on Fortune 500 companies, the findings are applicable to the entire corporate community. Data reviewed by the authors includes public policy messages in annual reports, information about Political Action Committees, and a ten-year study of non-compliance and overt law violation. The authors show how corporations have become increasingly sophisticated in affecting the public policy process. The authors conclude that 1) corporations do not always respond in an effective and efficient manner to opportunities and threats and that 2) the strategic responses of corporations to public policy issues are often misrepresented, particularly by critics of American business. Students and specialists in business policy, corporate strategy, political science, public policy and public affairs should find this book of interest.
Author:
  • Mike H. Ryan
  • Carl L. Swanson
  • Rongene A. Buchholz
ISBN: 0631153454
Number Of Pages: 256
Languages:
Unknown: English
Original Language: English
Published: English


Corporate Strategy, Public Policy, and the Fortune 500: How America’s Major Corporations Influence Government

Corporate Strategy, Public Policy, and the Fortune 500: How America's Major Corporations Influence Government This is the first major study of how corporations in America act and react strategically in the public policy process. While the study focuses on Fortune 500 companies, the findings are applicable to the entire corporate community. Data reviewed by the authors includes public policy messages in ...

List Price: USD 54.95
Lowest Used Price: USD 7.20
Price is accurate as of the date/time indicated. Prices and product availability are subject to change. Any price displayed on the Amazon website at the time of purchase will govern the sale of this product.
Binding: Hardcover
Manufacturer: Blackwell Pub
Product Description:
This is the first major study of how corporations in America act and react strategically in the public policy process. While the study focuses on Fortune 500 companies, the findings are applicable to the entire corporate community. Data reviewed by the authors includes public policy messages in annual reports, information about Political Action Committees, and a ten-year study of non-compliance and overt law violation. The authors show how corporations have become increasingly sophisticated in affecting the public policy process. The authors conclude that 1) corporations do not always respond in an effective and efficient manner to opportunities and threats and that 2) the strategic responses of corporations to public policy issues are often misrepresented, particularly by critics of American business. Students and specialists in business policy, corporate strategy, political science, public policy and public affairs should find this book of interest.
Author:
  • Mike H. Ryan
  • Carl L. Swanson
  • Rongene A. Buchholz
ISBN: 0631153454
Number Of Pages: 256
Languages:
Unknown: English
Original Language: English
Published: English